ABOUT

I help teams and business owners plan, create and manage powerful content that engages their audience and inspires them to take action. Ready to get started? Get in touch to arrange a time to discuss your project.

A content and communications specialist

I’m an SEO copywriter and content strategist based in Sydney, with more than 17 years’ experience working with brands in the government, healthcare, nonprofit, technology, finance, tourism and consumer lifestyle industries.

I help clients understand how to achieve their business objectives using content, whether it’s managing a website redesign, developing a content strategy, writing an annual report or creating tone of voice guidelines.

While many people look at content one piece at a time, I believe it’s far more effective to develop a strategy that looks at the bigger picture, ensuring every piece of content in your organisation is telling the same story.

The perfect balance of technical and creative

My background in public relations and corporate communications means I can create content that supports your key messages and aligns to your overall marketing strategy (while giving you a fresh pair of eyes on any potential risks).

I also have a strong understanding of SEO and can work in partnership with your agency or developers to make sure your digital assets are technically sound and performing their best, keeping both users and Google happy.

As a Master of Creative Writing graduate, I understand the power of storytelling and have a knack for drawing out engaging stories from interviewees and transforming them into case studies, video scripts and other useful content.

An experienced writer with a strategic mindset

I’m a writer at heart, with experience developing tailored content across a range of mediums, including websites, blogs, corporate reports, apps, advertising, newsletters, landing pages, award submissions, event collateral and more.

There’s nothing I love more than transforming complex information into something that’s easy for people to understand. I’ve worked with organisations of all sizes, from small-to-medium enterprises to blue-chip multinationals.

Clients include CommBank, Telstra, McDonald’s, NSW Health, CSIRO, NSW Agency for Clinical Innovation, City of Sydney, De Bortoli Wines, Four Seasons Sydney, NSW Office of Environment and Heritage, Monash University and more.

I’m on the Board of Directors of Writing NSW and a Member of the Australasian Medical Writers Association. I also take on a select number of pro bono clients each year.

Need help with your project?

If you’re looking for a content and communications specialist who can plan, develop and manage content across your organisation, I’d love to arrange a time to discuss your project.