How I Work

While every project is unique, they generally follow a similar process. I work closely with your team to make sure everything runs smoothly, and everyone is on the same page. If you have any questions about how I work, please get in touch.


The first step is to understand the scope of your project, so I can develop a quote. Once you’ve provided the details in writing, I’ll schedule a phone chat where we can discuss in more detail. The more information you provide at this stage, the more accurate my quote will be.

I’ll also let you know my availability, but please note this may change between the time you request a quote and the time it’s approved. I only schedule a project in the diary once the quote is approved and a deposit paid. In most cases, any face-to-face meetings are charged at an hourly rate, plus travel costs.


I generally quote a one-off project fee, which includes all research, SEO copywriting, editing, two rounds of changes and all client liaison by phone, Skype and email. I can I can also quote a day rate for workshops or projects with an uncertain scope.

I take on a limited number of retainer projects each year, so please ask me about my availability for ongoing work. Once the quote is accepted, I will send the deposit invoice and schedule the project in my diary. I can now provide hard turnaround times for your project.


The discovery session lasts 1-2 hours and provides me with all the information I need to develop your content or strategy. If you’re based in Sydney, I’m happy to come to your office, otherwise phone or Skype is fine. I’ll provide you with a list of questions in advance, so your team can prepare.


This is where I put my head down and develop your content or strategy, keeping you updated on progress every step of the way. Once I deliver an initial draft, you’ll have time to review and provide feedback using track changes within the document.

I’ll incorporate your changes into a second draft and send it back to you for any final feedback, if required. Once I’ve made those final tweaks, you’ll have a final approved version ready for publication. Hopefully you’re ecstatic with the result and happy to provide a testimonial of my work! The balance of your invoice is also due at this time.


Content isn’t static. It’s not a set and forget kind of thing. So it’s important to keep an eye on your metrics to make sure you’re doing more of what’s working and less of what isn’t. This entirely depends on your goal, whether it’s website traffic, lead generation, conversions, brand awareness or something else.

If you’re committed to measuring the success of your project, you’ll have a better chance of convincing the powers that be to fund similar activities in the future. It’s not just a matter of collecting the data, but understanding what it means and turning those insights into action.

I can help you understand the objective of your project and define how you’ll measure success‚ as part of your content strategy. I also have an extensive network of people who can help with everything from design and photography to development and advertising.

Please note: I’m often booked at least a month in advance, sometimes more. This means I’m generally not available for projects with tight timelines. If timing is an issue for you, it’s a good idea to get in touch and find out my availability before sending through the details of your project.

Ready to get started?

If you’re looking for a content and communications specialist who can plan, develop and manage content across your organisation, I’d love to arrange a time to discuss your project.