I’ve developed annual reports and other corporate documents for a range of organisations, from universities to government agencies. If you need an experienced annual report copywriter to manage your project, get in touch.
Annual report season is probably the only time of year when every department in your organisation needs to actively contribute to a project. It can be difficult to wrangle content submissions from dozens of contributors, manage photography and design, and stick to your deadline (all while staying on top of your day-to-day tasks).
As an experienced SEO copywriter, I’m used to working on complex projects with strict deadlines, in collaboration with internal teams and third-party suppliers such as designers, printers and agencies. My background in PR and corporate communications means I’m skilled at managing risk, addressing challenges and dealing with stakeholders at all levels of an organisation.
I pride myself on my attention to detail and organisational skills, taking the time to understand the key priorities of the organisation and its statutory reporting requirements. This planning process also involves identifying key stakeholders, understanding approval processes and preparing a detailed publishing schedule with agreed milestones and budgets.
A professional copywriter can make sure every submission is crafted in a way that is engaging and easy to read, and aligns to your organisation’s style and tone of voice guidelines. I believe strong communication processes are the key to building trusted relationships with contributors across the organisation, making it easier to source content, seek approvals and escalate any issues.
As a Master of Creative Writing graduate, I understand the power of storytelling and will ensure there is a strong narrative running through your annual report, to engage readers and support the brand. Imagery and design play a vital role in this storytelling, and I have experience commissioning photography, visual data and graphics to support your annual report content.
The work Sarah provided was on time and on brief - simply written, good tone, exactly what we wanted. Sarah has been really great to work with, was flexible, able to response to our many questions and patient with the delays on our end! We’ll have confidence in taking on new work that involves copy and content writing because we know we have someone reliable, flexible and capable to help us out.
Amanda Kane, NSW Environment Protection Authority
Need help with your project?
Whether you’re looking for someone to give your annual report a light edit, write it from scratch or manage the whole project, I can help.