I use content marketing to help businesses of all sizes build an audience of people who know, like and trust their brand. If you want to create content that attracts people to your business, get in touch to find out how I can help.
Content marketing is about developing useful, engaging and relevant content that makes your audience want to learn more about your business. Like any marketing, it’s about building a long-term relationship with your customers, so your brand is top of mind when they’re ready to buy.
As an experienced SEO copywriter, I’ve spent many years developing content that engages audiences and inspires them take action. My knowledge of SEO means I can also optimise your content for search, so you’re making the most of every opportunity to drive traffic and boost conversions.
I can help you:
- Discover your brand story and tone of voice
- Understand your audience and their needs
- Identify key content pillars and channels
- Undertake SEO keyword research and planning
- Manage the copywriting and editing process
- Measure the success of your content.
I’ll work closely with your team to understand your business, customers and goals. I’ll then develop a content calendar that maps content across the entire customer journey—from brand awareness and research to consideration and purchase—and defines how you’ll measure success.
I pride myself on developing high-quality content across all channels, from blog articles and white papers to video scripts and social media campaigns. Storytelling is a vital component of content marketing, and I use my experience in creative writing to develop unique content that makes an impact.
Content marketing is a long-term strategy that takes consistent effort to get results. Before you get started, it’s a good idea to have a content strategy in place and develop solid tone of voice and style guidelines. That way every piece of content in your organisation is working hard to support your brand.
Sarah did an amazing job writing our website content and developing industry news articles to share with our clients. She was able to quickly get up to speed on the intricacies of our industry and provide high-quality, creative work that helps us achieve our business objectives. Sarah is fast, professional and an all-round excellent copywriter.
Heath McNab, MBC Group
Need help with your project?
If you want to deliver high-quality content to engage customers on a regular basis, get in touch to find out how I can help.