Information Architecture

The way you organise, structure and label your website content plays a vital role in shaping your customers’ experience with your brand. If you’re not sure where to start when it comes to organising your content online, get in touch.

Did you know the majority of visitors to your website won’t arrive via your home page? They’re more likely to click on a deeper link, like a blog post shared on social media or a service page that comes up on a Google search. No matter how or where they arrive, visitors should be able to quickly determine where they are on your website and how to get where they need to go.

Information architecture is about organising, structuring and labelling your website content in a way that helps people find what they need quickly and easily. While it may seem simple, there are often a number of ways you can sort and label your content, depending on who your customers are and what actions you want them to take (not to mention your individual perspective).

Your information architecture needs to reflect your brand and align to your business strategy. It’s the first step in a website redesign and an important part of the SEO copywriting process. It’s not something your customers will ever see, but it will be reflected in the design and layout of your website through elements such as the sitemap and navigation.

I’ll work closely with your team to understand your business and the actions you want customers to take, then develop an information architecture that will be tested by staff, customers and other stakeholders. This will help us understand whether the proposed information architecture is the best way to guide customers through your website.

I can help you:

  • Do a content audit of your existing website
  • Develop or refine your information architecture
  • Ensure your navigation works well on all devices
  • Create a migration plan for your existing content
  • Ensure your content is optimised for SEO.

Need help with your project?

If you need a hand developing and testing your information architecture, get in touch to find out how I can help.