Content Strategy

A content strategy will make sure the right content is delivered to the right person at the right time, so you can meet the needs of your customers and achieve your business goals.

Before you start creating content or sharing it on your marketing channels, you need to ask yourself some fundamental questions. What types of content will you create and why? How will they be created and approved? Who will maintain the content and when?

It’s important to address these questions before you start writing, otherwise you’ll end up with disparate pieces of content that don’t address your customers’ needs or align to your business goals. And if that’s the case, why are you creating content at all?

Unlike content marketing—which is focused on your customers and acts as a marketing strategy to draw them to your business—a content strategy is focused on your business and helps you engage staff and deliver quality products and services to your customers.

It covers business proposals, sales emails, marketing materials, website content, user guides, social media, staff education, wayfinding, product packaging and more. As you can see, it’s not about marketing your business, but developing a strong foundation from which to run it.

A content strategy will not only help you achieve your business goals, but will improve the customer experience at every stage of their journey and increase the confidence of your team. It can also help you avoid common problems such as producing content that is incorrect, inconsistent and off-brand.

I’m a content strategist specialising in SEO copywriting, who works with brands to understand the types of content they need and how they should be developed and maintained. This not only includes written content, but visual and video content too.

Your content strategy will provide a blueprint for everything that comes next: SEO copywriting, content marketing, tone of voice guidelines and more. It will make planning, developing and managing your content so much easier, giving you peace of mind that your content is working to achieve your goals.

I can help you:

  • Define the content your organisation needs to produce and why
  • Conduct an audit and gap analysis of your existing content
  • Develop an information architecture to organise your content
  • Design processes to manage content workflow through the business
  • Create governance documents that will guide decision making
  • Decide how you’ll measure the success of your content.

Need help with your project?

If you want to make it easier for customers to engage with your business at every touchpoint, get in touch to find out how I can help.