When it comes to branding, consistency is key. It all starts by making sure everyone in your business is writing in the same voice and style. Want to know more? Get in touch so we can arrange a time to discuss your project.
Tone of voice is the way your brand expresses its personality in written communications. It’s one of the most important parts of your branding and plays a vital role in building trust and credibility with your customers. Whether your content is playful and friendly or clinical and informative, every piece of content in your organisation should be written in the same tone of voice.
Tone of voice guidelines help your team understand your brand personality and apply it to their communications. It not only allows you to maintain consistency in your written materials, but also means you can scale your content development and delegate it to a broader range of people. It can even help you define other branding elements, such as visual design and product packaging.
A style guide is slightly different to tone of voice guidelines, but just as important. It’s similar to a dictionary, covering everything from the way you should use bullet points and capitalisation, to commonly used words and acronyms. English is a complex language, and there are more exceptions than rules, so it’s important to make sure everyone in your team is on the same page.
I’ve developed tone of voice and style guidelines for some of Australia’s leading brands, taking the time to understand the personality of the business and its customers. The guidelines will be unique to your organisation, giving you the ability to write consistently across all channels in a way that resonates with your audience.
Thank you so much for this. It’s fantastic! You’ve completely hit the nail on the head. We’re absolutely delighted with the work you produced. Thank you so much for all your help with this project. It has been an absolute pleasure working with you.
Sally Jooste, The CEO Magazine
Need help with your project?
If you want to make sure everyone in your organisation is writing in the same voice and style, get in touch to find out how I can help.